Marketing - The Google Ads System
Google is not only the world's largest search engine but also one of the most powerful advertising systems available, that is, if you know how to use it.
Ólafur Jónsson, a consultant at Birtingahúsið, and Arnar Gísli Hinriksson, co-founder of the advertising agency Digido, discuss the Google search engine and its related advertising system.
The Google advertising system is an incredibly powerful platform that companies of all shapes and sizes can use to promote themselves and their products and services. Appearing at the top of search results can make all the difference, and there are various things you can do to help achieve that. However, it can be difficult to rely on what might be called organic search results, making it necessary to bid on keywords and thus ensure visibility on this important marketing platform. If you want to know how Google works and what options are available, what you can do on your own, and when it's best to call in the experts, then watching this video is time well spent.
