Marketing - Traditional Media
Ólafur Jónsson, consultant, and Ívar Gestsson, assistant managing director of Birtingahúsið, discuss marketing with traditional media here.
When discussing traditional advertising media, we are generally referring to print media, outdoor media, radio, and television. Each medium has its own unique characteristics, and even though, for example, newspaper readership has decreased significantly in recent years, advertising in print media can easily be the most effective way to reach the target audience you are appealing to. One might also assume that television advertising would be too expensive for smaller companies, but when the results are measured, it could be the most cost-effective option available.
In this informative coffee chat, we discuss the services of media agencies and the use of different media in marketing, with an emphasis on small and medium-sized enterprises.
