Ólafur Jónsson, consultant, and Sunna Þorsteinsdóttir, web designer at Smartmedia, discuss the web as a marketing tool for small and medium-sized industrial companies.
A company's website is usually one of its most important marketing tools, and it is fundamental to be thorough in its design, setup, and maintenance. It doesn't matter whether it's a single webpage, a small corporate site, or a complete online store; the website is the company's public face, and how it looks and functions matters.It's a fact that web-related matters require considerable expertise. Some things you can do on your own, but others not so much. That's why we invited Sunna Þorsteinsdóttir, a web designer at Smartmedia, to answer a few carefully selected questions about the first steps in designing and setting up a website. This is an exceptionally informative coffee chat for anyone who wants to increase their knowledge of web matters.