Royal Mail recently published a study that shows and proves that print media is the most trusted of all advertising media. Eve Stansell, Production Manager at MarketReach at Royal Mail, discussed the study and its significance.
Eve attended the Power of Print conference in London in early November, where she spoke with participants about trust and how brands can leverage the findings of new research from MarketReach. Eve is a brand management expert and works as the company's Head of Production. MarketReach is a subsidiary of Royal Mail. Before joining MarketReach, Eve worked for the government and, for example, played a major role in the Change4Life social media campaign, which aimed to promote better health and reduce obesity among Britons. She is an experienced marketer, and in this interview, she shares the key findings of the research, which include that personalised print solutions need to be part of the marketing mix if companies want to succeed, earn trust, and build brand loyalty.