Targeted Marketing for Sole Proprietors in Industry and Small Industrial Companies
Ólafur Jónsson is an independent marketing consultant. Ólafur has helped sole proprietors and small businesses build a targeted strategy in these matters and here he shares his extensive experience with us.
Ólafur emphasizes that marketing is not just about advertising; the customer's overall perception of the company is crucial. This includes various factors such as branding on vehicles and employee clothing, email addresses, email response times, choice of media, metrics, and follow-up.
He says that getting marketing advice should be as natural as having an accountant, and that each company can determine the exact scope of the consultation to fit its needs. The most important thing is to have a clear vision of how to turn marketing efforts into potential customers. In his view, measuring marketing activities is important, and it doesn't have to be complicated. The company simply needs to be able to see how its marketing efforts are performing. This way, it can focus on what works best.
All this and more in this informative chat about marketing.
You can listen to A Moment in Industry on Soundcloud or Spotify
