Videos are the most powerful tool in corporate marketing materials
Designer Steinar Júlíusson will teach video processing and editing in Adobe Premiere in September.
“Today, videos play a key role in the marketing material of companies, institutions, and individuals. If you want to get your message across to as many people as possible in the most effective way, videos are the sharpest weapon in that battle,” says Steinar Júlíusson, a designer who will be teaching a course on the Adobe Premiere software in September.
“We will go over the basics of Adobe Premiere, what the main tools in the program are, and what the interface looks like. We will explore how to best organize the working documents to optimize the entire workflow. Finally, I will teach students how to finalize the video so that it can be published on the main platforms in the best possible quality,” says Steinar, noting that Adobe Premiere is a leading program in the industry.
Powerful for professionals and beginners
“It is exceptionally powerful and suitable for both those who are taking their first steps in video editing and for professionals. The program is the beginning and end when it comes to tying together filmed material, music, and graphics and getting it out on social media, television, and as other types of promotions,” says Steinar, adding that its advantages also lie in the fact that it works well with other programs from the Adobe family. The editing program Adobe Premiere works well with other programs from the Adobe family and is part of the complete Adobe Creative Suite package that many have access to. The Adobe company ensures that it is constantly evolving so that the program is always at the forefront of editing software.”
Uses the program almost daily
Knowledge of Premiere is becoming a basic skill in graphic communication and web design. Steinar himself uses the program almost daily and gives an example of a project he worked on in collaboration with the design studio Kolofon.
“Here is a video I worked on in collaboration with the design studio Kolofon when Landsvirkjun's visual identity was being updated.”
Register for the course here.
