The printing industry is a green industry today
Díana Sigurfinnsdóttir, Account Manager at Prentmet Oddi, is a seasoned professional in her field. She says that major changes have taken place in the printing industry since she started her career.
“There are major technological changes and advances in this industry, but also a significant contraction,” says Dína. “The landscape is completely different today than it was ten years ago when we were producing books for large foreign clients and had a full-time salesperson abroad. That was an incredibly exciting time,” she says.
Dína says she has always worked with great professionals. “We often received unusual requests,” she says. “That’s how we often found creative solutions that greatly enhanced Oddi’s reputation. Many people wanted to do business with Oddi.”
She says that we must not forget that it is possible to print hardcover books here at home, but the trend in recent years has been for that work to go abroad. “We are competing with countries where labor costs are considerably lower. The major publishers are more or less having everything printed abroad; it’s mainly individuals and associations that choose to have their printing done at home.”
“Major changes have also taken place in environmental protection, and with the advent of commercial forests, the printing landscape is changing. It is our role to inform customers and the public that the printing industry has become a green industry and that printing houses are Nordic Swan Ecolabel certified. That development has been a great improvement,” says Dína, who is optimistic about the future. “Packaging printing is coming in very strong,” she says, “but I miss book printing immensely.”
