Developing products and services with the customer yields the greatest value
Prentást - Best to develop products and services with the customer
“Developing and creating products and services in collaboration with the customer is the most effective marketing work you can do,” says Abel Sánchez, an expert at HP, in a chat with Kristjóna Guðbrandsdóttir, head of the printing and media division, in Iðan's latest podcast.
Abel is a seasoned expert with over 15 years of experience in investments in brand design and development.
Abel gave a lecture to a full house at Iðan Education Centre in mid-January in collaboration with the printing and media division and PMT.
Professionals from advertising agencies and printing companies attended the lecture, which covered new ways in printing to build brands and increase the profitability of marketing campaigns. In this podcast, he goes over the main points he shared with the lecture guests.
